MEET MALIHA

Maliha Khan is not just a name, she’s a movement in the South Asian bridal beauty world. Based in the heart of the New York/New Jersey area, Maliha is an internationally certified bridal makeup artist and hairstylist with over 17 years of experience and a portfolio of 15+ certifications, awards, and diplomas to her credit. Her artistry blends refined technique, cultural understanding, and a deep emotional connection with each bride she touches, making her one of the most sought-after beauty experts in the Tri-State area.

Known for her therapeutic presence and precision work, Maliha transforms wedding mornings into calm, luxurious experiences. Her brides consistently praise how relaxed and empowered they feel under her brush, a serenity that reflects in every photo and memory of their big day.

She recently launched Lashes by Maliha Khan, a luxury line of handcrafted human hair lashes designed for effortless glam, with more signature beauty products on the way. Now, with the upcoming launch of her Makeup & Hair Academy, Maliha is setting out to educate, empower, and inspire the next generation of beauty professionals.

Her secret? Vision, heart, and unmatched artistry. Maliha doesn’t just do makeup , she creates moments, memories, and icons.

HER INSPIRATION

Long before the brushes and bridal glam, there was a young girl deeply enchanted by the world of beauty, style, and transformation. While other teens were glued to TV screens, Maliha Khan was captivated by glossy fashion magazines, studying makeup artists, designers, and models with the curiosity of a future visionary. Her imagination was shaped not by fiction, but by beauty in its boldest and most artistic forms.

Her greatest muse? Her mother, a successful salon owner, and the woman who showed her that beauty is both a craft and a calling. Growing up around palettes, pigments, and powerful women, Maliha wasn’t just observing a world, she was being groomed by it. It wasn’t just influence. It was instinct. By the age of 16, while most were still unsure of their paths, she had already found her passion and claimed it — determined to make makeup artistry not just her profession, but her legacy. This is where the journey began, with a spark, a mirror, and a dream.

HER EDUCATION

Maliha Khan has never believed in shortcuts. In an industry where trends can be copied but mastery cannot be faked, she made a promise early on:

No half-done artistry.

No experimenting on clients.

No learning on someone else’s big day.

Instead, she spent years refining her skills under the guidance of industry giants, studying at prestigious institutions like Robert Fiance Makeup Academy, MAC, L’Oréal, Kryolan, Femina, and Lahore Beauty Academy, among others.

Even after becoming an established name in the beauty world, Maliha remains a lifelong student of her craft. She actively attends industry seminars, global trade shows, and professional conferences, staying at the cutting edge of beauty innovations, trends, and techniques.To her, education isn’t a phase, it’s a professional standard.

HER PASSIONS & STRENGTHS

For Maliha, makeup isn’t about masking flaws, it’s about elevating natural beauty with precision and purpose. Her artistry is deeply rooted in color theory, the delicate balance of light and shadow, and the sculpting power of highlights and contours. Every face is a canvas, and every session is a chance to turn vision into beauty.

Maliha’s signature strength lies in her flawless skin work, from perfectly matched foundations to blemish-blurring finishes that enhance rather than hide. Her goal? To ensure that every bride looks not just beautiful, but the most confident, radiant version of herself.

Among all techniques, her true creative passion lies in eye makeup, where emotion meets elegance, and where a single look can tell a whole story. For Maliha, it’s not just about the makeup. It’s about making her clients feel seen, celebrated, and unforgettable.

HER VERSATILITY

She is equally proficient with Airbrush and Traditional Makeup. She transitions smoothly between Fashion, Bridal & Editorial Genres of the Make-Up Industry… but Bridal is where her heart is. She is well-versed with the Varied Tastes and Cultural Nuances of Brides from Sikh, Muslim, Christian, Hindu (Gujarati, South Indian, Punjabi, Bengali & Other Indian States) and West Indian Backgrounds.

Maliha’s Bridal Hair and Makeup Stylings range from Traditional, Contemporary, Hi-Fashion Look to Intense Middle Eastern Flair. She continuously evolves by Seeking Inspiration and Borrowing Ideas from the Amazingly Rich & Vibrant Global Cultural Diversity around us.

ONLY HI-END BRANDS

She only uses Quality Hi-End Makeup Products like MAC, Illamasqua, Nars, Urban Decay, Estée Lauder, Lancôme, Inglot, Stila, Smashbox, Temptu Airbrush, Dinair Airbrush, Makeup Forever, Anastasia Beverly Hills and Bobbi Brown. She Mixes-n-Matches the Foundations for Complex Skintones and Custom-Designs Expert Concoctions to perfectly cater to the needs of each individual client. She refuses to use any Inferior-Quality Products just to accommodate a Potential Client’s Low-Budget.